The FIA is a supporter of the CFA Training Program which is also conducted by one of our members, John Sargeant Associates:
Who Is It For?
What Does It Cover?
•Sales Management has 3 x 1 day workshops
Who Is It For?
There are two levels in the program: Front Line and Sales Management
•The Front Line program is for all sales people who are responsible for a customer base, a territory or key accounts
•The Sales Management program is for those in charge of managing a team of sales people to deliver results
What Does It Cover?
•Front Line has 6 x 1 day workshops in the initial program
- Selling in Foodservice - Territory Management
- Negotiation - Growing Strategic End Users
- Financial Skills - Communication Skills
•Sales Management has 3 x 1 day workshops
- Sales Planning - Performance Management - Leadership
Where Does It Run?
•CFA will administer all details to do with the training schedule
Where Does It Run?
•CFA will administer all details to do with the training schedule
•Initial sessions are planned for Melbourne, Sydney and Perth
•Special arrangements can be made for specific dates and locations
Who Delivers The Program?
• John Sergeant Associates (JSA) have been delivering sales improvement programs to many of Australia's leading FMCG players for almost three decades. In that time, they have developed a suite of foodservice specific training solutions that work. Your sales team will be engaged, your managers will support performance and sales will grow. The JSA trainers are leaders in their field and deliver high quality, practical and fun learning experiences.
Who will I train with?
The choice is yours, you have multiple options:
1. Mixed Group - You can enrol in sessions with other wholesalers or with manufacturer sales people
'Variety is the spice of life’
The choice is yours, you have multiple options:
1. Mixed Group - You can enrol in sessions with other wholesalers or with manufacturer sales people
'Variety is the spice of life’
2. Streamed - You can elect to just run with other like companies (numbers permitting)
‘ Birds of a feather…’
3. In House - You can also choose to have a program run with just attendees from your business
‘The Power of One’
‘ Birds of a feather…’
3. In House - You can also choose to have a program run with just attendees from your business
‘The Power of One’
How Do I Book?
contact CFA directly: Paul Healy is the contact person, P: 9793 6655
for more information, please look at: www.combinedfoods.com.au/training.htm
If you book on the course and mention you are an FIA member, the following offer is available for you.
CFA sales training program participants that are introduced to the program via the FIA, and who are members of the FIA, will receive a $200.00 discount from the foundation fee of $1500.
Normal cost of the program:
Foundation fee - $1500 first year, then $500 annual subscription year 2 and beyond
Cost per module - $495 per module in year 1, $500 in year 2
Cost of the program for companies that the FIA signs to the program.
Foundation fee - $1300 first year, then $500 annual subscription year 2 and beyond
The Foodservice Industry Assn is a supporter of the above foodservice specific training program
Cost per module - $495 per module in year 1, $500 in year 2
The Foodservice Industry Assn is a supporter of the above foodservice specific training program
